Sam Horn POP! book cover.

Review of POP! by Sam Horn

Review of POP!: Create the Perfect Pitch, Title and Tagline For Anything by Sam Horn POP! by Sam Horn (Perigree, 2009) offers an easy-to-follow road map on how you can sell your idea or brand in 60 seconds or less. The basic idea of POP! is that by completing a series of mental exercises you will be able…